This page contains Frequently Asked Questions (FAQ) about the Branding, Copyright and Accessibility/Technical requirements for your project OUTPUTS. Outputs are your project's 'products' eg courses, case-studies, videos, resources etc. All outputs must comply with national standards!

A LinkedIn discussion has been set up - to ask questions, see others questions & discussions, debate the issues and get answers! Check out the discussion for other project team questions, or simply ask your own.


Q> We plan to use photographs contained in catalogues, magazines etc. Is this OK?
A> This may be of some concern if you do not know who owns the photos - you cannot copy photos you found on the web or from publications as it is necessary that the owner of the photo knows that you are using them. If you do not know who owns the images, don’t use them and consider re-taking similar photos yourself.

Q> We would like to use screen-grabs of webpages, search engines and software applications, to demonstrate options, functions and features - can we do this?
A> This is absolutely fine and falls under “fair dealing” as defined in the Copyright Act. You are showing an illustration of a publicly available website and providing a link to the site for the purpose of research or study. The Act states ”A fair dealing with a literary, dramatic, musical or artistic work, or with an adaptation of a literary, dramatic or musical work, for the purpose of research or study does not constitute an infringement of the copyright in the work.”. I would just be consistent and always provide a link to your source.

Q> If building an App, is it OK to put the logos and accreditation on a separate "Credits" page rather than on the front of the app?
A> Yes, the logos and credits can be placed on a separate "Credits" page which follows the branding guidelines. The front page of the app can be dedicated to promoting the app itself.

Q> Is it OK to embed something (eg video)?
A> Yes, linking and embedding do not breach copyright.

Q> Can we use Microsoft Office clip art images?
A> It depends. The copyright rules for the Microsoft images can be found on the Microsoft website. Similarly the University of Notre Dame's Australian websitestates: "Microsoft clearly permits clip art images to be used for assignments and brochures, as long as that use is non-commercial and "personal". Advice from the University's Legal Office is that ..."using images in lecture notes or slides would be acceptable, but that using clip art images on unit outlines or other material that is not clearly "personal" and as such they advise that these images should only be used in instances where the use is directly educational and narrow in scope."

For these reasons, it is recommended that Microsoft Clip art is not used in resources published for the ELP&S projects as it's use is not "personal" in nature.

Q> What is the Third Party Copyright Clearance Register?
A> The NVELS Copyright Clearance Register provides a record of any copyright agreements that NVELS-funded projects may have negotiated for the outputs from their projects eg videos, case studies, publications etc.). If you are publishing and distributing resources for which copyright clearance has been negotiated, then NVELS needs a record of that agreement to meet it's own copyright compliance obligations.

Q> We have purchased images from Shutterstock to use - do we need to include these on the copyright register?
A> While you have purchased the right to use these images, it is recommended that you still complete a Third Party Copyright Clearance that the Strategy has a record of copyright if audited. Unless there is a central way of confirming the license purchase, NVELS could not guarantee the copyright status of the project outputs. It would also be best to include a reference somewhere within your resource, stating that images were purchased under license from Shutterstock (or wherever they were purchased).

Q> We are including a link to a Gmail Help page, but would like to take an offline copy. Would that breach copyright?
A> Citing a small portion of the Gmail Help Guide would not breach the copyright restrictions on using a "Substantial part" of the resource (in print this used to be up to 10% of total pages). However making an offline copy of the whole resource would definitely require permission from Google. Google may be very willing to share the whole reosurce with you but you have to obtain clearance from them before reproducing the whole guide.. Your best approach might be to quote small portions as required, ans provide links to the full text online.

Q> I am producing video as part of my outputs what copyright statement should I use?
A> Outputs produced using National VET e-Learning Strategy monies will vest in the Commonwealth. This means that the Strategy copyright statement must be used on all outputs. The default Creative Commons License to be used on all outputs is 'CC BY' unless otherwise negotiated. You can download the correct image format for CC Creative Commons at Resources hosted online will use Option 3 Web Version of the Branding Guidelines refer to page 7 of the Branding Guidelines on the wiki:

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Q> Where do I find all the logos?
A> They are all in the Dropbox(you do not need a Dropbox account for access). Please note we are currently waiting (as of 18/4) for .esp files for the new logos to arrive, and will upload to this Dropbox.

Q> Do we have to include the sub-brand i.e. Participation and Skills?
A> No, sub-branding should not be used by the project teams, just the Strategy logo.

Q> For the Copyright Statement, what do we write for the <Department> field...and ...what is the correct name of the Department for branding purposes?
A> Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education (DIICCSRTE) - new logos are now available in the Dropbox.

Q> I have already used the old Department name and logo on an output from a previous I now have to go back and change this?
A> No, retrospective branding is not required.

Q> On a video resource, where do the attribution of the funding source and logos go? What about the start of a video showcase?
A> A separate “splash” page (flashes up on screen for 3 seconds or so) should be used at the beginning or end of your video. The file is in the Dropbox – this will be replaced by an updated splash page once new department logos become available.

Q> Does branding need to appear on Case Studies?
A> Yes, the Case Study template is already branded and meets the requirements of the Commonwealth.

Q> What about video case studies - how are these branded?
A> There is a "splash" page available for video case studies which includes logos and funding acknowledgement.

Q> Where can I find a quick checklist and a summary about branding?
A> Branding Checklist - Mandatory Elements - Summary of Branding Requirements

Q> I have a curly question about Branding - who can I ask?
A> Email with your question.

Q> Where can I download Creative Commons images?
A> You can download these from CC Creative Commons

Q> Where can if find Word templates that are already branded
A> The Dropbox folder contains tempates that can be used for your project (teachers guides, transcripts etc) You do not need a Dropbox account to access this folder.

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Q> What about quizzes? Do we need to provide a text document with the quizzes if they are online?
A> It depends how the quizz is built. If it is developed in HTML and JavaScript and can be read by a screen reader then you do not need to provide a text document as an alternative. If however it is built using a technology that means it cannot be accessed with a screen reader then you need to provide an alternative way of accessing the information.

Q> If using Moodle, how do we manage to use ALT tags?
A> When you insert an image on a Moodle block using the 'Upload an image' functionality you can provide various attributes that result in an appropriate description of the image in the code. To add an alt tag, you enter the information in the 'Image Description' field on the 'General' tab.

Q> Do the Accessibility requirements apply to the Case Study on the wiki?
A> Yes they do, you need to meet all requirements that are applicable to the technologies used in the Wiki which means that for example that all of the content and the page should be able to be navigated with a keyboard, with all text should be correctly structured using the appropriate HTML tags, images should have alternatives and timed-based media (video and audio) should have applicable alternatives including captions, descriptions and transcripts.

Q> What do we consider when trying to make video and audio accessible?
A> The application of the WCAG success criteria (requirements) for video depend on the nature and content of the video (and any audio it contains). All of the content that conveys information to the viewer/listener needs to be captured and made available to anyone who cannot hear or see it in its original form. So that means that any audio needs to be transcribed and captured as subtitles which display as captions, any visual information that is not captured in the audio needs to be captured as either an audio description of the video content or a text media alternative providing that information. A good synopsis of those requirements can be found in an article on Video Captions and Audio transcripts from Penn State University.
Please note that there has been some great discussion to date on this topic on the LinkedIn group "National VET E-learning Strategy" - look for the discussion topic "E-Standards & Accessibility Q & A"

Q> What is the easiest way to add captions/subtitles to an MP4?
A> Upload you video to the web and use the Amara website to create your captions then save the caption file and upload it to the video site (i.e. YouTube or Vimeo). A step-by-step tutorial is provided.
Please note that there has been some great discussion to date on this topic on the LinkedIn group "National VET E-learning Strategy" - look for the discussion topic "E-Standards & Accessibility Q & A"

Q> Is it OK to just provide information in PDFs?
A> No, PDFs cannot be relied upon as the only source of information - the ELPAS projects come under government funding requirements including those of AGIMO in terms of WCAG compliance and at present their position on PDFis that PDF does not yet have approved Sufficient Techniques to claim WCAG 2.0 conformance, so it cannot be ‘relied upon’ . At least one other format must be provided with all PDF documents. AGIMO review this position when formalised Sufficient Techniques become available for PDF.
However they believe that this does not mean that PDFs cannot be made accessible to some people in some conditions. If prepared well, it can be a highly accessible and usable document format. To improve the accessibility of PDF, you should first consider the needs of your users and decide if the information to be presented best handled by a PDF? If so, you should:
  • always tag PDF files;
  • work with properly structured source files; and
  • avoid scanned PDFs, or at least optimise them for accessibility (e.g. using Optical Character Recognition).

The Australian Government Web Guide webpage on PDF Accessibility links to two comprehensive PowerPoint documents (also provided in RTF and PDF) providing instructions on making PDF documents more accessible, including creation of structured documents in Microsoft Word, exporting to PDF and verifying accessibility in Adobe Acrobat.

Q> What do I need to do with a Word document and how do I need to set it out to meet accessibility requirements?
A> You can create accessible word documents and improve the experience of many users. We have a number of resources on Increasing PDF and Microsoft Word Accessibility on the NGT – E-standards website but we feel the clearest and simplest reference for creating accessible word documents is The WebAIM (Web Accessibility in Mind) article on how to Create Accessible Word Documents.

Q> Where do I find more information about accessibility and WCAG 2.0?
A> Suppport documents from the E-standards website:

The Web Content Accessibility Guidelines (WCAG) 2.0 W3C Recommendation is the source document and for each guideline and success criteria (requirement)there is a section on how to meet the guideline and how to understand it which can be the best place to go if you are confused about what the success criteria means.

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